Assignment:
Develop a video and companion website that is effective in convincing technologist and technology companies that Winston-Salem, NC is a desirable place to locate.
Must complete and have live website in 5 weeks.

Client(s):
- Winston-Salem Chamber of Commerce
- !dealliance: Piedmont Triad Reasearch Park
- Winston-Salem Business, Inc
- Wake Forest University Medical School
- Winston-Salem State University
- Forsyth Technical Community College
- City of Winston-Salem

Process:
• Conduct a two 1/2 hour facilitated planning/brainstorming session in order to develop consensus among leadership of sponsoring organzations and develop a creative strategy.
• Present creative options 1 week later and obtain approval. The approved story board involved filming a cross-section of some of the Winston-Salem technology community talking about their world-class research and technology companies.
• Film the Interviews in one week while working with Out Of Our Minds animation studio to develop an animated environment to showcase the interviews
• Five weeks later take the website with the 90 second streaming video live on the same day the Winston-Salem Chamber shared the video and website with 1800 local business leaders at the Chamber's Annual Meeting.

The Result:
To:
See the video:
www.ReallySmartPeople.org
View the Website:
www.ReallySmartPeople.org/home.html